transparency
This is a page where I transparently share a bunch of information about how I work on my projects, the values that guide them, and how things are going financially with them.
Last updated: February 3, 2026
Jump to: metrics | finances | principles
metrics 📈
This part is under construction. I need to figure out what metrics matter to share transparently, and clever ways of gathering and showing them here.
traffic
I use GoatCounter for simple, privacy-friendly analytics for this site and my other sites. All my site analytics are fully transparent and available here.
followers & listeners
Apparently it’s quite expensive (and in many cases impossible) to simply pull my listener metrics via API, so I’m just going to post my rough stats here:
- Spotify: 212 followers, 156 monthly listeners
- Bandcamp: 312 followers, 5 paid subscribers, 6665 lifetime plays
finances 💰
I aim to my hobbies and creative endeavors to be self-funding. That is, my goal is for every dollar spent on the tools & services here to be paid for by the stuff I make with the tools & services.
income
Outside of my Buffer salary, I make money mostly by releasing & selling music but also in a few other (small) ways. I’d like to gradually build up a small amount of freelance work, both via music services and product strategy consulting.
Here are those sources of income and how much I made in 2025:
| source | gross | net |
|---|---|---|
| Freelance music work | $150 | $150 |
| Bandcamp sales | $947.55 | $787.99 |
| Bandcamp subscribers | $17.16/mo | $13.10/mo |
| Streaming (LANDR) | $5.76 | $4.71 |
| Royalties (ASCAP) | ??? | $7.56 |
expenses
Here is a table of everything I’ve spent money on since establishing this goal in mid-2023 (excluding taxes):
| product/service | category | cost |
|---|---|---|
| Carrd Pro | website | $19/year |
| Cloudflare | domains | $32/year |
| Backblaze | storage | $99/year[1] |
| iCloud Drive | storage | ~$30/year [2] |
| Bandcamp | music distribution | $0/year + 15% of sales |
| Goatcounter | analytics | $0/year |
| Buttondown | marketing | $90/year |
| Buffer | marketing | $0/year[3] |
| Apple Developer Program | marketing | $99/year |
| Cal.com | admin | $0/year |
| IA Writer | writing | $49.99 |
| JBL reference monitors | hardware | $149.99 |
| AirPods Pro 2 | hardware | $249[4] |
| Lauten Audio LA-220 mic | hardware | $359.99[5] |
guiding principles 🧠
My primary goals as a creative person are creative freedom and sustainability above all else. I am not motivated by rapid growth, but rather a small invested audience of patrons, fans & collaborators.
I try to stick to the following principles with all my creative work in service of the above:
- Do no harm, do not enable harm
- Minimize service lock-in
- Minimize money given to services/platforms misaligned with my values
- Keep costs & maintenance time as low as possible
- Strength in numbers: support & collaborate with similarly-minded artists & service providers
- Hold myself accountable by building & sharing in public
When I can, assuming my projects are self-sustaining, I try to support causes that I care about. Here are some examples:
- THREADS ON MY ART volumes 1 & 2, which raised money to support the Trevor Project, World Central Kitchen and the ACLU
- hive mind(s) and REMIXED CASTLE, each of which raised money for a struggling trans creator in the Music Threads community
stance on music streaming
I generally consider the streaming business model hostile to the ability for the average music artist to sustain a living, given the marketplace dynamics it enables. I aim to minimize the presence of my music on streaming to only:
- single releases, aimed to promote Kid Lightbulbs and tease my other releases as offered on my website, Bandcamp and other more artist-friendly platforms
- a singular album, ideally never my most recent one, to tease the fact that I make albums without commoditizing them entirely
As of July 2025, two of my albums (RUINED CASTLE and REMIXED CASTLE) are available on streaming services, and roughly 3-4 singles each promoting my other albums. I will not release full albums on streaming platforms moving forward.
I take significant issue with Spotify’s dominance over the habits of casual listeners, exploitation of artists, and use of its profits. I neither pay for any of Spotify’s services nor promote it as a destination for my music. However, at this time I have not withdrawn my catalog from it, mainly to not restrict access for potential listeners (see principle 4 above). However, if over time Spotify’s market share decreases, I will likely remove my music from Spotify’s platform fully.
stance on generative AI
Like many artists today, I grapple with what to do about “generative AI”. This is where I’ve landed:
- There is absolutely no use of generative AI in any of my creative output. This includes: all music I write & release, any writing you read on this site, and any content you see on my social & marketing channels.
- Given the above statement, I do not tend to collaborate with artists who rely on generative AI to “create” music or visual art.
- I use Anthropic’s Claude exclusively in a software development & product management context, which is covered by my employer’s AI tools stipend benefit. I use Claude in the following ways:
- To rapidly prototype and/or build refinements & features to improve the Buffer product, with the goal of saving time, minimizing distraction for my teammates and building clarity
- I occasionally use it as a research and sparring partner – that is, I use it to capture & summarize information about the social products landscape and bounce ideas related to product strategy.
- I do sometimes use predictive & machine learning-based tools in the production of music. I specifically use the following tools, all available in the stock Logic Pro offering:
- Session Drummer (to stage drum patterns, which I usually then manipulate by hand in MIDI format)
- Flex Pitch (to correct odd inflections in my voice)
I share a Backblaze account with my wife, so I guess I’m technically on the hook for half this amount. That said, this service has proven to be far more useful than a giant cloud storage solution like Dropbox, which is constantly trying to upsell me. ↩︎
My family pays for Apple One bundle, and 2TB of iCloud Drive storage is included; this is pro-rated to roughly the portion of the plan cost that my use of our drive storage takes up. ↩︎
I am an employee of Buffer. ↩︎
This expense was reimbursed by Buffer Inc (my employer) as part of its remote working stipend benefit. ↩︎
This was partly paid for with holiday gift cards. ↩︎