transparency

This is a page where I transparently share a bunch of information about how I work on my projects, the values that guide them, and how things are going financially with them.

Last updated: February 3, 2026

Jump to: metrics | finances | principles

metrics 📈

This part is under construction. I need to figure out what metrics matter to share transparently, and clever ways of gathering and showing them here.

traffic

I use Umami for simple, privacy-friendly analytics for this site and my other sites.

followers & listeners

Apparently it’s quite expensive (and in many cases impossible) to simply pull my listener metrics via API, so I’m just going to post my rough stats here:

  • Spotify: 212 followers, 156 monthly listeners
  • Bandcamp: 312 followers, 5 paid subscribers, 6665 lifetime plays

finances 💰

I aim to my hobbies and creative endeavors to be self-funding. That is, my goal is for every dollar spent on the tools & services here to be paid for by the stuff I make with the tools & services.

income

Outside of my Buffer salary, I make money mostly by releasing & selling music but also in a few other (small) ways. I’d like to gradually build up a small amount of freelance work, both via music services and product strategy consulting.

Here are those sources of income and how much I made in 2025:

source gross net
Freelance music work $150 $150
Bandcamp sales $947.55 $787.99
Bandcamp subscribers $17.16/mo $13.10/mo
Streaming (LANDR) $5.76 $4.71
Royalties (ASCAP) ??? $7.56

expenses

Here is a table of everything I’ve spent money on since establishing this goal in mid-2023 (excluding taxes):

product/service category cost
Carrd Pro website $19/year
Cloudflare domains $32/year
Backblaze storage $99/year[1]
iCloud Drive storage ~$30/year [2]
Bandcamp music distribution $0/year + 15% of sales
Umami analytics $0/year
Buttondown marketing $90/year
Buffer marketing $0/year[3]
Apple Developer Program marketing $99/year
Cal.com admin $0/year
IA Writer writing $49.99
JBL reference monitors hardware $149.99
AirPods Pro 2 hardware $249[4]
Lauten Audio LA-220 mic hardware $359.99[5]

guiding principles 🧠

My primary goals as a creative person are creative freedom and sustainability above all else. I am not motivated by rapid growth, but rather a small invested audience of patrons, fans & collaborators.

I try to stick to the following principles with all my creative work in service of the above:

  1. Do no harm, do not enable harm
  2. Minimize service lock-in
  3. Minimize money given to services/platforms misaligned with my values
  4. Keep costs & maintenance time as low as possible
  5. Strength in numbers: support & collaborate with similarly-minded artists & service providers
  6. Hold myself accountable by building & sharing in public

When I can, assuming my projects are self-sustaining, I try to support causes that I care about. Here are some examples:

  • THREADS ON MY ART volumes 1 & 2, which raised money to support the Trevor Project, World Central Kitchen and the ACLU
  • hive mind(s) and REMIXED CASTLE, each of which raised money for a struggling trans creator in the Music Threads community

stance on music streaming

I generally consider the streaming business model hostile to the ability for the average music artist to sustain a living, given the marketplace dynamics it enables. I think of it as having democratized radio (warts & all), and not music discovery.

I aim to minimize the presence of my music on streaming to only:

  • single releases, aimed to promote Kid Lightbulbs and tease my other releases as offered on my website, Bandcamp and other more artist-friendly platforms
  • a singular album, ideally never my most recent one, to highlight the fact that I make albums without commoditizing them entirely

As of July 2025, two of my albums (RUINED CASTLE and REMIXED CASTLE) are available on streaming services, and roughly 3-4 singles each promoting my other albums. I will not release albums on streaming platforms moving forward, and am considering withdrawing the rest of my catalog.

I take significant issue with Spotify’s dominance over the habits of casual listeners, exploitation of artists, and use of its profits. I neither pay for any of Spotify’s services nor promote it as a destination for my music. However, at this time I have not withdrawn my catalog from it, mainly to not restrict access for potential listeners (see principle 4 above). However, if over time Spotify’s market share decreases, I will likely remove my music from Spotify’s platform fully.

stance on generative AI

Like many artists today, I grapple with what to do about “generative AI”. This is where I’ve landed:

  • There is absolutely no use of generative AI in any of my artistic output. This includes: all music I write & release, any writing you read on this site, and any content you see on my social & marketing channels.

    • The one exception to this is the cover art for my first album, THROW MYSELF INTO THE BAY, which was generated using an early version of the Stable Diffusion model as an experiment with using LLMs on local devices. I liked the output, but do not intend to use it again.
  • Given the above statement, I do not tend to collaborate with artists who rely on generative AI to “create” music or visual art.

  • I use Anthropic’s Claude exclusively in a software development & product management context, the cost of which is covered by my employer. I use Claude in the following ways:

    • To rapidly prototype and/or build refinements & features to improve the Buffer product, with the goal of saving time, minimizing distraction for my teammates and building clarity
    • I occasionally use it as a research and sparring partner – that is, I use it to capture & summarize information about the social products landscape and bounce ideas related to product strategy.
    • I also used Claude to build the initial version of Unstream, though Claude (nor any AI) is implemented in the app’s functionality. It is strictly not an “AI app” per se.
  • I have begun using open-source models via Ollama to replace my use of Claude for non-work use cases. I primarily use this now to maintain Unstream and other small side coding projects. I would like to eventually train my own models for specialized use cases.

  • I do sometimes use predictive & machine learning-based tools in the production of music. I specifically use the following tools, all available in the stock Logic Pro offering:

    • Session Drummer (to stage drum patterns, which I usually then manipulate by hand in MIDI format)
    • Flex Pitch (to correct odd inflections in my voice)

  1. I share a Backblaze account with my wife, so I guess I’m technically on the hook for half this amount. That said, this service has proven to be far more useful than a giant cloud storage solution like Dropbox, which is constantly trying to upsell me. ↩︎

  2. My family pays for Apple One bundle, and 2TB of iCloud Drive storage is included; this is pro-rated to roughly the portion of the plan cost that my use of our drive storage takes up. ↩︎

  3. I am an employee of Buffer. ↩︎

  4. This expense was reimbursed by Buffer Inc (my employer) as part of its remote working stipend benefit. ↩︎

  5. This was partly paid for with holiday gift cards. ↩︎

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