Buffer is entirely product led growth. We don’t have a sales team. Marketing builds awareness and gets folks in the door; it’s on our product to keep them around.

This is daunting, especially in 2024 when tons of SaaS businesses (including many in our space) have gone upmarket.

But it’s also incredibly fun and fulfilling. We’re building a product that we believe needs to exist for consumers and SMBs who want to be online. This is a mix of building the right features, offering compelling value for both free and on paid plans, packaging them sensibly into a wonderful experience that is intuitive and fun for my mother (if she were to start an online business) as it is powerful for a small marketing agency.

We’ve got work to do!