If you follow other @Buffer folks, you know that we hit $20 million in ARR yesterday. For the second time. This is super exciting.

I keep joking that our revenue is literally the 📈 metric 🤪

I haven’t been at Buffer long enough to experience the first time we achieved that milestone and the subsequent decline the business felt. But there was something very clear and palpable about the possibility of a turnaround when I joined in May 2023 – and I am so proud of the team and the hard work we’ve done to get there again.

What’s most fascinating to me is how we did it. Obviously, there has been a bit of wave-riding in this new era of social media platforms, but we’ve also done a lot to set up for this growth. And it’s not the typical B2B SaaS playbook. Instead, we’ve been:

• envisioning Buffer as a consumer-grade app, doubling down on everyday creators & small businesses as the users of our product and designing with them in mind
• simplifying our product and leaning into transparency instead of dark UX patterns and cheap growth tactics
• staying nimble to landscape changes, supporting features & platforms that our users expect and play well to our strengths
• putting our expertise out into the world, instead of paywalling a lot of it
• actively engaging with our users in public (hi!)
• doing all of this as a global team working (mostly) in a calm, focused fashion

It’s been refreshing & energizing to work on these things and see them translate to growth, with values & principles in mind that align so deeply with my own. We also still have way more to do!