Last week @Buffer broke 70,000 paying customers (again).

This is a big deal. The last time we had this many people paying for Buffer was September 2020.

We’ve also hit a number of ARR milestones this year as well, but the paying customers number is near & dear to my heart.

Our strategy is to go down and wide – to appeal to the largest possible addressable market that we can with product containing massive value, power, flexibility and simplicity all at once. Rather than focus on how much money we can squeeze out of every customer we get, we aim to offer a lot of value to everyone we can and see growth as the result of that. We’re doing this by

🆓 adding more to our already-generous free offering, not less
💅 redesigning entire swaths of the product to be as intuitive and visually delightful as we can challenge ourselves to be
💜 balancing new features that users want (bulk post uploads!) with innovating on the core social toolset to help those unserved by existing tools (posting goals!)
🏗️ building everything with a platform-oriented, API-first mindset, allowing us to serve a variety of use cases with single features

The bet we place is that, for every user who loves & grows an audience with Buffer, they’ll both:
📈 find value in our paid plans as they grow their audience & ambitions on social
💬 tell 10 friends/colleagues about Buffer, some of whom will also find immense value from Buffer (either immediately or down the line)

And I’m thrilled to see it working.

We still have more to do to break our previous high (which was June 2018!), but I am more optimistic than ever that we’ll get there – and blow past it. Because we’re focused on something that anyone building an audience on social can find valuable.