My musical self is releasing a new album in November, called INFINITE NORMAL.

It feels weird to announce & promote music (or human-made art in general) on LinkedIn right now. Not just because this is “a place for work” but also because of the borderline-dogmatic discourse around AI, which you’ll find absolutely none of in the music I make.

But this one feels and (I think) hits different – because it ended up being so thematically tied to the work I do.

I have a very complex relationship with social media and being an online creator. It is both such a joy to have connected with so many wonderful people online – it literally helped me get the job I have today – and yet also can be a painful slog driven by dubious incentives. Pick a social network and you will find stuff there that incites your rage.

This complex relationship motivates my work at @Buffer and the features we focus on, ideally for the good of everyday creators and small businesses. The art I make helps me process the other stuff in life (which social media continues to increasingly affect), which helps me stay optimistic and focused when I’m at work.

The resulting album is bleak in spots, but candid and sprawling and emotive. If you’re a fan of alternative rock, piano and slow burns, you might dig it.

I’ll be releasing it on @Bandcamp exclusively – follow me at the link in the comments if you’re interested.

(Also, credit to my former colleague @Mitra Mehvar for the cover art! This picture was taken at our last Buffer retreat in Türkiye, specifically a karaoke night in which I performed Toto’s seminal hit “Africa” in front of my coworkers. I don’t typically like karaoke, but it was a really fun experience that got me out of my shell in front of many people who I’ve become quite close with over time. Something about this photo, with the angle and lighting the way it was, felt like it captured the darkness & anxiety behind the surface-level joy that I get from performing, and perhaps a larger statement for how we all feel when we perform in public & online. It can be somehow fun and harrowing, revealing and opaque, vital and trivial all at the same time.)