Something I still hear all the time from creators: “What’s the best time to post?”

Some social media tools give you some answer here, but “why” is sort of a black box and you’re paying $$$ for it. Otherwise, the model is that you’re given stats: lots and lots of numbers & charts & a lack of clear direction as to what works."

And if you ask around? The typical answer: “it depends, just try stuff” 😅

That’s exhausting. So at @Buffer we’ve made it less so, with ✨Smart Scheduling✨

The idea is simple: You can now build an entire posting schedule using Buffer’s recommended posting times. This isn’t AI – it’s an algorithmic system based on deep statistical analysis on the billions of posts shared through Buffer.

Prefer to keep control? No worries, you can fine-tune as you like.

Want to optimize an existing posting schedule? You can quickly update yours with our recommendations.

And it’s available for everyone, including on our free plan.

It’s a simple feature in all. But the exciting thing is that this is step 1 of a larger story for Buffer – one where we shift the product to one driven by insight and enabling momentum and clarity for any creator or business on social.

Read more about our shift and the first step, smart scheduling, at the link in the comments!

https://buffer.com/resources/smart-scheduling/