For the last 3 months, a small group of us at @Buffer have been overhauling our analytics & insights features at Buffer, and now they’re in beta 📈

It supports Instagram, Facebook, LinkedIn, X, Threads, TikTok, Bluesky, Pinterest, Mastodon and YouTube out the gate, in a simple yet surprisingly powerful UI with AI-powered insights governing them.

We’ve been quietly working on the underpinnings for this experience over the last 1-2 years as we’ve slowly migrated our analytics pipelines to something new – the last 3 months have been a sprint to build a whole new experience on top of it. I’m thrilled with the results & already using them almost daily, and I’m excited to see what our users get out of the new experience!

Here’s what my insights look like for this here LinkedIn profile – oh wait, I need to posting more 🫠 but my automation post did well so do more of that 🤩

This is an exciting milestone, but there is still so much more to come!

Check it out today if you’re in the Beta program already, by clicking the (new!) Insights tab in your Buffer account. Anyone can join our open beta program instantly by going to your Buffer account settings and visiting the Beta Features page 😄