@Buffer Insights is finally here for everyone, and I’m so excited to share it 😄

It’s a total overhaul of social media analytics within our product.

It’s totally free to use, consistent with our strategy to lead with value and generosity (with some nice upgrades on paid plans for social pros & businesses).

It covers just about every social channel you can post to with Buffer.

To me, the best thing: It’s actionable!

With Insights, we want to make all your social data as easy to make sense of, across everywhere you post & engage. So many analytics products throw a bunch of charts at you, or an AI agent that tries to still those charts into a wall of text you might not want to read. Instead, we want to make it clear and easy to figure out your next move on social.

My favorite feature is Takeaways – little suggestions at the top of the page that suggest, for any channel, actions to take based on what we’re seeing in your post performance over the last few weeks. It’s powered in part by AI, but trained by our internal expertise and models around what we’re seeing in social, and doesn’t take your voice out of the content.

And of course, there are plenty of delightful charts 📈 💅

We plan to continue building on this new foundation – so any feedback or ideas for how we can make Insights better for you, just give me a shout!

Here’s a snapshot of my performance on LinkedIn from the past month, plus a few other fun snaps of Insights – what is your data telling you your next move should be?